Silvana Bacigalupo

Silvana Bacigalupo

Mission-Driven Executive
Driving Growth, Strategy, and Impact at the Intersection of Business & Purpose

Location:
San Francisco Bay Area

Hello! I’m Silvana.

I build and scale mission-driven organizations through strategy, systems, and heart.

For 20+ years, I’ve led through major waves of transformation—from the rise of the internet and mobile to the reinvention of radio through music streaming. I’ve built operational foundations at startups, helped take two companies public, and partnered directly with CEOs, CROs, and CHROs to drive high-impact work across Revenue, People, Marketing, Enterprise IT, and Legal—always with a focus on aligning operations with purpose, clarity, and long-term impact.

I bring structure to ambiguity, momentum to strategy, and clarity to scale. Most at home in fast-moving, values-aligned environments, I lead with both rigor and care—and thrive helping organizations navigate and build what’s next.

Experience

2025 – Present
Head of Operations
San Francisco, CA

BORROW’D, INC.
Borrow’d is a nonprofit, community-powered platform that makes it easy to share what we already have with friends and neighbors.

2023 – Present
Founder, Organizational Consultant
San Francisco, CA

AVIVA Consulting
Partnering with executives and organizations to create solutions that help navigate business transformation, co-create and activate organizational strategy that evolve culture, amplify leadership, and foster effectiveness.

2020 – 2022
Chief of Staff, People
San Francisco, CA

ASANA, INC.
Drove functional effectiveness by driving strategic planning, OKR setting and execution. Implemented operational cadences, structure, and cross-functional communication, empowering integrated employee programs. Consistently achieved engagement scores above 85%, improved organizational cohesion, and aligned initiatives with business objectives.

2019 – 2022
Global Head of Revenue Operations & Technology
San Francisco, CA

Enhanced operational efficiency by 60% through tech stack strategy and workflow optimization. My efforts boosted sales performance through improved sales process and streamlined global deployments, ensuring revenue operations met business goals effectively.

2018 – 2019
Sr. Director, Revenue & Marketing Operations
Oakland, CA

SOLAR MOSAIC
Drove a 30% revenue increase by leading CRM upgrades and redesigning operational processes, accelerating market expansion into new verticals and elevated sales effectiveness, resulting in substantial revenue growth and enhanced operational efficiency.

2014 – 2015
Sr. Director, Sales Operations
San Francisco, CA

ROCKET FUEL
Advanced sales performance by 30% through strategic enhancements to the CRM ecosystem and development of KPI dashboards. My leadership in revenue analysis and sales enablement improved data-driven decision-making, forecast accuracy, and sales effectiveness.

2011 – 2014
Director, Revenue Operations &
Director, Enterprise Information Solutions PMO
Oakland, CA

PANDORA MEDIA, INC.
Achieved a 25% reduction in marketing costs and a 15% reduction in programmatic costs by leading strategic, cross-functional Go-to-Market initiatives. My work included optimizing Order-to-Cash processes, driving significant revenue growth, cost savings, and operational efficiency.

2002-2008
Head of Projects Team, Europe &
Product Manager, Front Page Team
London, UK & Sunnyvale, CA

YAHOO! UK & YAHOO! INC.
Directed global sales operations programs, optimizing sales technologies and elevating operational performance. Led global launches of Yahoo’s first-in-class mobile advertising and social network partnerships across North America and EMEA, significantly advancing revenue growth.

Results

60%

Boost in Operational Efficiency

Developed a tech stack strategy and optimized workflows, achieving a 60% increase in operational efficiency and improving the sales process. Streamlined global deployments, equipping the revenue organization to execute go-to-market strategies and meet new fiscal year demands.

30%

Revenue Growth

Achieved a 30% increase in revenue through the expansion into new verticals by implementing CRM upgrades and redesigning business processes. Boosted revenue and effectiveness, which was crucial for the company’s success in entering new markets.

1st-in-Class

Strategic Global Launches

Directed the global launches of Yahoo’s first-in-class mobile advertising and social network partnerships across North America and EMEA. Spearheaded strategic projects that expanded global operational capabilities, advanced sales technologies and significantly augmented advertising performance.

85%

Employee Engagement

Created and implemented strategic planning, operational cadences, and cross-functional communication to build integrated employee experience programs, resulting in employee engagement scores consistently above 85%.